A staffing partner committed to reliability, transparency, and the right clinical fit
Frontera is a healthcare staffing partner built around one core principle: do right by the people who deliver and manage care.
Frontera founders’ story
A timeline about Frontera Search Partners' inception - built on doing right by providers and the facilities that depend on them.
differently
After years in healthcare, Ches and Jody saw firsthand the dysfunction within the staffing industry—high turnover, poor culture, and a numbers-driven approach to recruiting. Those issues didn’t just affect recruiters; they directly impacted how providers were supported and, ultimately, how patients experienced care.
Frontera was founded as a deliberate counter-culture to that model: a people-first, relationship-driven recruiting firm that rejects volume recruiting and brings humanity, honesty, and real partnership back to healthcare staffing.
Instead of high-volume recruiting, the founders focused on relationships. They built a vetted network of physicians, APPs, allied health professionals, and specialists who shared the same commitment to reliability and quality of care.
uncertain times
During the unpredictability of COVID, when most staffing firms drastically increased bill rates and pocketed the margin, Frontera chose a different path. Not a single facility saw a bill rate increase while we continued to support and pay our providers, reinforcing the trust and transparency at the core of our model.
Frontera introduced dedicated provider liaisons to support our recruiters and elevate the provider experience. They help with scheduling, travel coordination, and day-to-day needs, bringing a concierge level of service modeled after top-tier hospitality and travel brands.
In 2023, we created PULSE as an extension of Frontera’s core strength: connecting the right people at the right time and building meaningful relationships across healthcare. PULSE - Professionals Uniting for Learning, Sharing, and Excellence - is a curated networking series designed to bring executives, clinicians, and industry leaders together in a high-class, no-sales-pressure environment.
with each facility
Frontera continues to scale while staying true to its founding values: clear communication, honest recruiting, and staffing solutions built around long-term fit. The founding team remains directly involved in operations to ensure every facility receives the consistency and support they expect.
PULSE: Connecting Healthcare Leaders
PULSE was created in 2023 as a way to bring healthcare professionals together without pitches, pressure, or hidden agendas. Built by the Frontera team, PULSE is a curated networking series designed to foster genuine relationships, meaningful conversations, and long-term collaboration across healthcare.
What started as a local Dallas event has grown into a community of executives, clinicians, and industry leaders who value trust, connection, and shared learning.
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Giving back through purpose-driven
partnerships
At Frontera, we believe our responsibility extends beyond healthcare staffing. Many of the communities we serve include veterans, military families, and clinicians who have dedicated their lives to supporting others. To honor that commitment, we partner with K9s For Warriors, the nation’s largest provider of trained service dogs for veterans living with PTSD, traumatic brain injury, and other service-connected challenges.
A portion of our yearly proceeds goes toward sponsoring life-saving service dog training.
Our team participates in initiatives that highlight veteran mental health and long-term recovery.
We help amplify the mission of K9s For Warriors so more veterans can access the support they deserve.
Staffing solutions built
for both sides of care
How Frontera compares
firms and small, local agencies. Frontera bridges that gap with a people-first model that blends
big-firm capabilities, boutique attention, and unwavering integrity.
low personalization.
Need coverage for your facility?
aligned with your culture and standards of care.
FAQs about understanding the story, values, and approach behind Frontera Search Partners
A1: The founders built the company in response to burnout, high turnover, and impersonal recruiting practices they observed across the healthcare staffing industry. Their goal was to create a people-first, fit-focused approach where communication is clear and clinicians feel supported throughout every assignment. Understanding about Frontera Search Partners starts with this origin story: the belief that doing what’s right for clinicians and facilities leads to better patient outcomes. Frontera still operates with the same principles established in 2013.
A2: Many enterprise firms rely on high-volume recruiting, rapid turnover, and transactional placements. Frontera rejects this model by emphasizing long-term fit, direct communication, and a single point of contact for each facility. Clinicians are vetted for both professionalism and patient-alignment rather than speed alone. Learning about Frontera Search Partners shows why their hybrid approach, enterprise capacity with boutique attentiveness, produces more reliable matches and stronger relationships. Frontera’s low recruiter turnover supports this consistency across every partnership.
A3: Misaligned placements create operational inefficiencies for facilities and unnecessary stress for providers, often leading to repeated turnover. By prioritizing clinical compatibility, cultural alignment, and communication style, Frontera minimizes disruption and strengthens continuity of care within clinical teams. This emphasis on fit is central to what patients, partners, and providers learn about Frontera Search Partners—that thoughtful matching supports long-term patient outcomes. Performance data, including a 95% partner retention rate, reflects the effectiveness of this quality-first approach.
A4: Transparency is one of the agency’s defining principles—there are no hidden fees and no price-gouging during shortages. Facilities understand costs upfront, and clinicians receive clear job details before committing. This transparency defines what partners recognize about Frontera Search Partners—a company grounded in trust, operational clarity, and principled execution. Frontera’s stable pricing during COVID, highlighted on the timeline, reinforces its long-standing commitment to fairness.
A5: Each partner receives one dedicated account manager who learns the facility’s culture, staffing patterns, and long-term workforce needs. This structure prevents hand-offs and reduces delays, a major differentiator highlighted about Frontera Search Partners. Clear, proactive communication is maintained from initial request to placement and beyond.
A6: Frontera supports mission-driven causes, particularly those serving veterans and military families. Through partnerships like K9s For Warriors, Frontera contributes funding, awareness, and team involvement to help veterans access trained service dogs. This commitment represents a defining element of what organizations recognize about Frontera Search Partners - the company's mission extends beyond just staffing. Frontera views community engagement as an extension of its people-first philosophy and long-standing focus on improving lives.
